Stade Français Paris and France Pare-Brise: a sustainable, committed and forward-looking partnership

This alliance with Stade Français Paris is part of France Pare-Brise’s drive to professionalize its communications, as it seeks to establish a lasting presence in the daily lives of French people through a sport that conveys meaning and emotion.

Enhanced visibility

Since 2022, France Pare-Brise has been partnering with one of the most historic clubs in French rugby. This is a strong choice, given that rugby is becoming increasingly popular:

• The 2023 World Cup, marked by unprecedented public enthusiasm,
• The French team’s Olympic victory in the 7s at the 2024 Paris Olympics,
• Growing media coverage by Canal+ of the TOP 14.

This alliance with Stade Français Paris is part of France Pare-Brise’s drive to professionalize its communications, as it seeks to establish a lasting presence in the daily lives of French people through a sport that conveys meaning and emotion.

We are delighted to be working with Stade Français Paris and France Pare-Brise to develop an engaging communication strategy that puts fans at the heart of the experience.

Concrete actions and closer ties with fans

Beyond visibility on the club’s official uniforms, the partnership between France Pare-Brise and Stade Français Paris is embodied in an ambitious activation plan, co-developed with SPORTFIVE. This collaboration translates into the brand’s presence on the club’s official uniforms, interactive digital campaigns on social media, the creation of exclusive content, personalized newsletters, and immersive in-stadium experiences.
Each of these initiatives is designed to promote the France Pare-Brise brand as closely as possible to the Stade Français Paris community, while strengthening a strong and lasting emotional bond with fans.

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